Part Three: Public Advertising Campaign

Teamwork of Two: Public Advertising Campaign

Timeline: April 2nd – April 30th

Class meet: April 4th, 18th, 23rd

 

Task: Complete an advertising campaign for a public topic in Atlanta.

What to be included:

– a project brief: your goal and objectives, your audience analysis, proposal of solution, media, frequency, and budget

– storyboards of sketches

– three final graphic works

 

Timeline:

Apr. 15th, Project Assigned, Team Research

Apr. 17th, Team presentation of the project brief

Apr. 22nd, presentation of the sketches

Apr. 24th – 29th, work on the media production

Apr. 29th,  presentation of the whole project

 

 

Resources to begin with:

1. Billboard Art Project Atlanta

2. The Shelter Project

3. Heatland Senior Nutrition Services Advertising Campaign

 

 

 

 

 

 

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