Teamwork of Two: Public Advertising Campaign
Timeline: April 2nd – April 30th
Class meet: April 4th, 18th, 23rd
Task: Complete an advertising campaign for a public topic in Atlanta.
What to be included:
– a project brief: your goal and objectives, your audience analysis, proposal of solution, media, frequency, and budget
– storyboards of sketches
– three final graphic works
Timeline:
Apr. 15th, Project Assigned, Team Research
Apr. 17th, Team presentation of the project brief
Apr. 22nd, presentation of the sketches
Apr. 24th – 29th, work on the media production
Apr. 29th, presentation of the whole project
Resources to begin with:
1. Billboard Art Project Atlanta
3. Heatland Senior Nutrition Services Advertising Campaign
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